Up until recently, streamers were happy to be bundled by Pay TV or telco platforms, but they were not doing aggregation on their own. However, things are changing. In the U.S., Disney is not only bundling its own services, but also HBO Max. Here in the UK, NOW TV is introducing its first ever bundle with HBO. Next summer in France, Netflix will start carrying TF1+. As the streaming market matures, streamers see bundling as a way to cut churn and gain retail scale. This presentation examines this development, the impact it is having, and whether the border between Pay TV packages and streaming bundles will be blurring.